Apple is continuing its crusade against tracking, requiring iOS users to give explicit consent for apps to track them. The company is now targeting the technique known as device fingerprinting, by changing App Store rules that could make it harder for developers to use it in their mobile apps.

iOS Device Fingerprinting software is the process of identifying a user’s device, browser and operating system based on various parameters that are unique to each device. Typical properties collected include device model, screen resolution, operating system version, touch support, language settings and installed fonts. These are often used in conjunction with other factors to create a robust profile that can be used to identify fraudsters.

Exploring iOS Device Fingerprinting Software: Enhancing Mobile Security

Using device fingerprinting, marketers can prevent fraudulent app downloads, detect emulators used to spoof mobile devices and even identify multiple accounts used by the same person – ideal for combatting bonus abuse and multi-accounting. Learn more about SEON’s device fingerprinting solution and how it can be combined with other powerful fraud prevention tools such as behavioral profiling, feature aggregation and risk scoring to improve your defences against the most advanced threats.

For fraud managers, the ability to proactively detect fraud before it happens is essential. The best fraud prevention solutions should be able to identify anomalies that would typically indicate fraudulent usage of the platform, such as JavaScript injections or errors and inconsistencies in the data. For example, device spoofing can be identified by forcing the device to replicate some graphics.

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