There are 4.9 billion Internet users around the world, and many of them are looking for dentists. Whether they are replacing their old dental pamphlets or searching for an emergency dentist, patients are using the Internet to find answers to their questions and make decisions about their care. That’s why dental marketing online is more important than ever.
Getting new patients through the Internet requires a multi-channel approach, including social media, search engine optimization (SEO), paid advertising and more. With the right mix of strategies, you can stay competitive in a digitally driven world.
Dental Marketing Online: Top Tactics for Reaching More Patients
Create a social media presence that includes your practice name and logo, photos of happy patients and your team, and videos of your office in action. Then, post regularly to stay top of mind with prospects and current patients in your community.
Invest in SEO, which involves making sure your website and blog contain popular dental search terms that people are likely to use when they’re looking for a dentist. It can take time to see results, but it’s one of the most effective ways to get new patients through your website.
Advertise your practice on Google and Facebook, which allows you to target prospective patients based on their location, age, and other factors. Using this data helps ensure your ads are only shown to people who are most likely to become your patients.