A good True North Social: ecommerce web development company can help you make your site attractive, intuitive and user-friendly. This way, you can convert your visitors into loyal customers.
Your Website is a Branding Tool
The ecommerce industry is growing at a rapid pace, with retail e-commerce sales in the United States estimated to reach $2.3 trillion by the end of 2018, and worldwide reaching an expected 4.1 trillion dollars by 2019. As a result, a good website is one of the most critical business assets you can have.
Your Website is the first impression that clients have of your company. It should be a professional looking place that displays the quality of your products.
It should inspire trust to prospective customers, and it should also be transparent about how your business operates. It should have contact information and shipping and return policies readily available.
You want to make your website as easy to use as possible, with simple navigation and clear product categories. Having a search box omnipresent on every page and in common places makes it easier for customers to find what they’re looking for.
Customer Experience is Everything
Great user experience is a key factor in increasing e-commerce conversion rates and driving more sales. Having a site with a poor UX, including sluggish pages, glitching design elements and slow-loading product videos, will ultimately hurt your conversions.
Cross-sell & Upsell Your Store
Another crucial part of a successful e-commerce design is the ability to sell extra items or upgrade a buyer’s purchase. A site that encourages these additional purchases can lead to more repeat purchases and keep shoppers coming back for more time and again.