In email marketing, reputation is like your credit score – it influences the likelihood that your emails get delivered to the inbox. A high reputation score signals to mailbox providers that your emails are relevant and valuable, making them more likely to make it to the inbox. Conversely, a low reputation score raises red flags and may send your messages to the spam folder.
Lookup domain reputation signals, there are many things that you can do to improve your domain reputation and keep your emails in the inbox. The most important thing is to consistently engage your audience with relevant and compelling content. To do this, you should focus on maximizing engagement metrics, such as open rates and click rates. Additionally, you should regularly clean your list by removing subscribers who haven’t engaged in some time to maintain deliverability and avoid hitting spam traps (unused email addresses used by service providers to catch spammers).
Reverse Phone Lookup: How to Find the Phone Number Owner
Another crucial factor is consistency in your sending volume. If you send too frequently or infrequently, it can negatively impact your domain reputation. Finally, you should avoid using spam trigger words in your subject lines and email copy to minimize the risk of your emails being categorized as spam.
To keep a healthy domain reputation, you should regularly monitor your email activity and performance through tools like Valimail Monitor. This tool allows you to identify problematic senders by name, giving you visibility into the health of your domain reputation. It also helps you avoid blacklists and other issues that can tarnish your reputation and deliverability.