When someone chips a tooth playing with their kids or has a persistently painful toothache, they want to get into the dentist right away. But how do you ensure that they call your practice instead of a competitor? By optimizing your dental website’s SEO.
SEO for dental websites key is to have a strategy that covers all of the bases, from on-page optimization and content development to link building and social media engagement. The five components of a successful dental SEO campaign include:
1. Optimize Your Site for Search Engines
Having a modern, mobile-responsive website is an essential component to a robust online marketing strategy, and this goes beyond making sure that your website looks great on all devices. It also includes ensuring that the content is easily crawled and indexed by Google’s algorithm. This includes eliminating any outdated code such as Flash, Silverlight, or iFrames, as well as creating clear and unique URLs for each page of your site.
2. Develop Content That Is Keyword-Optimized
Search engines are looking for websites that provide valuable, original content that aligns with elements they favor in their results pages. This is why it’s important to use keywords in your title tags, headers, and throughout the content on your website. It is also important to vary the way that you use your keywords so that the search engine knows that your content is original and unique.
3. Build Backlinks
One of the best ways to improve your website’s rankings is to secure high-quality links from other websites. This can be done by using a variety of techniques, but it’s always important to follow the guidelines set out by Google to avoid being penalized by their algorithm.