If you’re an agency marketer, it’s crucial to have a good understanding of how your audience perceives your brand. With the right social listening tools, you can identify emerging trends and make more informed decisions about your marketing strategies. But with so many options on the market, it can be challenging to know which social media listening tool is the best fit for your agency’s needs.
The best social listening tools listening tools allow you to monitor conversations across a wide range of sources—including blogs, news sites, and online forums—in addition to the major social networks. They also provide powerful data analytics that let you track reach, sentiment, and influencers.
Ears to the Ground: Exploring the Best Social Listening Tools for 2023″
Some social media monitoring tools may produce a small number of false positives (things that aren’t relevant to what you’re searching for). Nick Martin, Hootsuite’s social marketing team lead, says that it’s okay to see a few of these, within reason—as long as the percentage of “false” results doesn’t skew your results too much.
Some of the top social media listening tools include Mentionlytics, which monitors mentions on Twitter and Instagram and includes a robust search engine for images, video, and audio. Its Hootsuite integration allows you to assign and reply to Mentionlytics mentions directly from the platform, and its advanced search streams allow you to filter by keyword, source, language, country, and more. You can also use the tool to monitor conversations around specific hashtags and keywords, and save searches as streams to revisit or share with your team.
